About Flip the Market

Launched on August 1, 2025 under the iOlogue Media umbrella, Flip the Market was created for a new kind of reader. Someone who wants to stay ahead of the curve without being buried in jargon. Someone who’s curious about markets, loves new gadgets, and wants information that’s clear, sharp and worth the scroll.

Flip the Market isn’t about financial advice. It’s about giving you a broader view of what’s happening around you. From major stock movements and crypto shifts to the latest in gaming, mobile tech, AI and innovation.

Smart. Savvy. Slightly rebellious.

Where it started
The idea had been brewing quietly behind the scenes. Anchen Coetzee, founder and CEO of iOlogue Media, saw the growing appetite for simple, smart content on markets and emerging tech. With a talented team already running titles like De Kaap Echo, Karoo Times and The Travel Thread, the timing felt right to launch something new. Something bold. Something that didn’t talk down to people. Flip the Market was born.

Editor Liezel Thorne (Liz)
Meet Liz. Ever curious and always exploring what’s new, Liz is fluent in market trends and TikTok slang. She’s not your typical editor. She prefers dry humour and informative content that actually matters.

She’s here to make sure Flip the Market cuts through the noise and delivers stories that spark interest. Not advice, not predictions, not hype. Just well-written content that helps you make sense of the world around you.

What we cover
Flip the Market explores a mix of:
- forex and stock market news and trends;
- cryptocurrency developments;
- emerging technologies;
- gaming and gadgets;
- digital tools that shape modern life;
- features on/about the people building tomorrow.

We’re interested in how the world works, where it’s heading, and what you need to know to keep up. Our tone is honest, curious and unpretentious.

Our approach
✔ no complicated financial analysis
✔ no fluff or filler
✔ no get-rich-quick nonsense
✔ no overpromising – just the facts, explained well

Part of the bigger picture
Flip the Market is part of iOlogue Media, a growing family of regional and niche titles that includes De Kaap Echo, Karoo Times, Rivier Rekord and The Travel Thread. Each publication has its own voice and audience, but all are run with care, professionalism and a belief in real content created by real people.

Why Flip the Market?
Because we believe you deserve to read content that isn’t boring, confusing or aimed at someone twice your age.
Because we think markets and tech can be fascinating when explained properly.
Because someone had to do it.

Smart. Savvy. Slightly rebellious.
That’s Flip the Market.